TOTAL

Total launches global campaign to develop its brand awareness

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Abu Dhabi – Total on Thursday launched its new international multimedia advertising campaign simultaneously in 21 countries to develop the Group’s brand awareness.
The campaign highlights Total’s operations in oil production, refining and marketing, as well as its role as a major player in natural gas (50% of its output) and as the global number two in solar power, through its subsidiary SunPower.
The campaign provides a tangible illustration of the meaning behind the Group’s new baseline, “Committed to Better Energy”, which puts the emphasis on producing “better”, not “more”.
In this way, the Group is sharing its conviction that the path to a responsible energy future lies first and foremost in energy that is safer, cleaner, more efficient, more innovative and accessible to as many people as possible.
To help shoulder this commitment, a large number of Group employees were involved in producing the campaign, and most of the scenes in the commercial were filmed at Total sites.
“Total is a leading global energy company. It needs a powerful brand over the long term to support the growth of its businesses. This large-scale campaign is the first of its kind in Total’s history. It reflects both our size and our ambitions,” said Jacques-Emmanuel Saulnier, Total’s Senior Vice President, Corporate Communications.
In another comment, Hatem Nuseibeh, President of Total E&P UAE and Group Representative, said:“our vision and our continuous improvement approach – always better – are seen in our work in the front lines, alongside and for our stakeholders.”
He added “This isn’t just a promise for the future, it’s the everyday reality for Total’s 100,000 employees.”
The campaign will be deployed in 21 countries and will run in successive waves over the next three years on television, in the press, on the web and on social networks. It will also be featured in airports.
It will be displays in 15 international airports (Abu Dhabi, Beijing, Buenos Aires, Dammam, Frankfurt, Johannesburg, Lagos, London Heathrow, Luanda, New Delhi, Paris CDG, Paris Orly, Rio de Janeiro, Sao Paulo, Shanghai.
Total is one of the largest integrated oil and gas companies in the world, with activities in more than 130 countries. Its 100,000 employees put their expertise to work in every part of the industry -exploration and production of oil and natural gas, refining, chemicals, marketing and new energies. Total is working to help satisfy the global demand for energy, both today and tomorrow.
Total has been operating in Abu Dhabi for nearly 75 years and is involved in eight joint ventures. It has also operated Abu Al Bukhoosh field for nearly 40 years.

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New brand baseline and global Corporate advertising campaign for Total

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Total is launching its new international multimedia advertising campaign simultaneously in 21 countries on October 2nd to develop the Group’s brand awareness. The campaign highlights Total’s operations in oil production, refi ning and marketing, as well as its role as a major player in natural gas (50% of its output) and as the global number two in solar power, through its subsidiary SunPower.
The campaign provides a tangible illustration of the meaning behind the Group’s new baseline, “Committed to Better Energy”, which puts the emphasis on producing “better”, not “more”. In this way, the Group is sharing its conviction that the path to a responsible energy future lies first and foremost in energy that is safer, cleaner, more efficient, more innovative and accessible to as many people as possible.
To help shoulder this commitment, a large number of Group employees were involved in producing the campaign, and most of the scenes in the commercial were fi lmed at Total sites.

“Total is a leading global energy company. It needs a powerful brand over the long term to support the growth of its businesses. This large-scale campaign is the first of its kind in Total’s history. It reflects both our size and our ambitions,” explains Jacques-Emmanuel Saulnier, Total’s Senior Vice President, Corporate Communications. “Our vision and our continuous improvement approach – ‘always better’ – are seen in our work in the front lines, alongside and for our stakeholders. This isn’t just a promise for the future, it’s the everyday reality for Total’s 100,000 employees.”

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To learn more, visit Total in UAE and find us on Facebook
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TOTAL sponsors emirati students to study film making at La Fémis Film School

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TOTAL sponsors emirati students to study film making at La Fémis Film School
 in Paris


From Left to right: Mr. Mohamed Bendjebbour, Regional Audiovisual Attaché – Embassy of France, Ms. Fatma AlKhumiri, Communications & CSR Manager TOTAL E&P United Arab Emirates, Shahad Alshehhi, Bader AlKetbi, Ayham Hasan Qayed Saeed AlSubaihi, Mohammad Ibrahim Ali Suwaidan, Shaqra Mohamed Ali Sultan Al Hameli and Ramesh Menon,Communication Co-ordinator, TOTAL E&P United Arab Emirates
Abu Dhabi, August 6th, 2014: Five Emirati students will fly to Paris this week to embark on an intensive course at one of the world’s most prestigious filmmaking schools.
The students, who come from all over the UAE, will join the specially-tailored Gulf Summer University Program at La Fémis School. All five went through a rigorous recruitment process conducted by Image Nation in association with the French Embassy in Abu Dhabi and the French multinational oil and gas company Total.
As part of the program, the aspiring filmmakers will take part in an intensive five-week curriculum of creative workshops that are designed to give students a complete understanding of the roles and tasks that are part of filmmaking today.
The students: Bader Khalfan Mohammed Al Ketbi, from Abu Dhabi; Ayham Hasan Qayed Saeed AlSubaihi, from Sharjah; Shahad Alshehhi, from Abu Dhabi; Shaqra Mohamed Ali Sultan Al Hameli, from Abu Dhabi; and Mohammad Ibrahim Ali Suwaidan, from Dubai have varying levels of filmmaking experience , but share the same passion to learn more about every element – from storytelling to final production.



Ayham Hasan Qayed Saeed AlSubaihi



“I have been lucky enough to study film in both the US and Australia, so to be given the opportunity to  practice in the birthplace of cinema is really exciting,” said Ayham Al Subaihi, one of the chosen five.







Shaqra Mohamed Ali Sultan Al Hameli 



“Working at the executive council, I’m already gaining great experience as a media specialist, but to get some hands-on practice at the acclaimed La Fémis school will allow me to develop my skills further, so that I will be able to do an even better job.” Added fellow student, Shaqra Al Hameli.




Michael Garin
Michael Garin, CEO of Image Nation, said of the students: “These incredibly talented young filmmakers have an exciting journey ahead of them. Understanding the process of how films get made is just as important as the making itself, and this program is a great opportunity for these students to learn and practice the crafts of the industry. The filmmaking industry is one where teamwork is essential, so attending the program as part of a ready-made crew will allow them to understand the importance of working together to achieve a great end result – which ultimately reflects on them all.”
Mohamed Bendjebbour

Mohamed Bendjebbour, Regional Audiovisual Attaché of the French Embassy added: “We are proud to be sending up and coming Emirati filmmaking talent to France for the Gulf Summer University Program.This is the first time that La Fémis has created a program dedicated specifically for the Gulf, so we are excited to see the outcome in five weeks’ time. This is both an educational and cultural experience for the students, so I encourage them to embrace Paris as much as possible – get to know the city, check out the outdoor cinema and learn as much as they can.”


Fatma AlKhumiri




Fatma AlKhumiri, Communications and CSR Manager, Total EP, United Arab Emirates said “Nurturing young Emirati filmmaking talent is integral to the development of the industry here in the UAE and we are thrilled to be part of that, along with Image Nation and the French Embassy.” 




Located in the historic Pathé Studios in the center of Paris, La Fémis is ranked as one of the top ten film schools by Hollywood Reporter. The students lucky enough to be selected for the program will be taught filmmaking theory and practical skills by top tutors in the industry. Trainees will also have the opportunity to discover contemporary French cinema through the study of important French directors. 

My sincere congratulations and best wishes to this dream five, whom I wish to see among the pioneers of the film industry in United Arab Emirates in the coming years.

Ayham Hasan Qayed Saeed AlSubaihi
Shaqra Mohamed Ali Sultan Al Hameli

Bader Khalfan Mohammed Al Ketbi

Shahad AlShehhi

Mohammad Ibrahim Ali Suwaidan

Ramesh Menon, Abu Dhabi
Photos and news courtesy: Image Nation & TOTAL