Abu Dhabi airports get new brand identity

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Abu Dhabi airports get new brand identity
Staff Report GULF NEWS Published: June 16, 2008, 20:51

Dubai: As part of an ongoing branding initiative to promote Abu Dhabi to millions of airport users, Abu Dhabi Airports Company (ADAC) has launched a new identity for its international airports in Abu Dhabi and Al Ain that connects it to the brand of Abu Dhabi, a statement said.

The move is part of ADAC’s dedicated efforts to align the identity of its two airports, considered to be the major gateways to the emirate, with that of the city.

Abu Dhabi International Airport recently unveiled a new look to its Terminal One with a range of artwork promoting a “Travellers’ Welcome” message to millions of airport users, many of whom are transit passengers.

Based on the artwork developed by the Office of the Brand of Abu Dhabi (OBAD), the installations reflect the core values Abu Dhabi wishes to project to visitors, transit passengers and residents alike – the value of respect.

They also reflect the hospitality Abu Dhabi wants to portray. The move is in line with ADAC and OBAD’s efforts to help promote tourism and the city to the seven million plus users of Abu Dhabi airport.

Abu Dhabi Airports Company will replace its Abu Dhabi airports identity with a new graphic, which embodies the spirit of the Abu Dhabi brand in line with the tourism authority, which promotes the emirate around the world.

The airports have been given a distinctive sky blue colour to use in the logo.

Khalifa Mohammad Al Mazroui, chairman of ADAC, Abu Dhabi Airport owner and operator, said: “Many airports lack a distinctive look and could be anywhere. We want Abu Dhabi’s airports to be distinctive and recognisable to the millions of passengers who are visiting the UAE or transiting through the airport.

“Branding the airports in this way will help us convert the millions of people who transit through Abu Dhabi into business and tourist visitors to our city.”

Phase I, which focused on creating awareness for the new identity, was implemented by ADAC in March and consisted of a series of artwork installations and signage around Abu Dhabi airport. In the coming months, Phase II will see the signage and landscaping renewed.

According to Al Mazroui, the objective was to provide a strong and recognisable identity that will signal to all airport users that they have arrived in Abu Dhabi.