Run to fight cancer
The Pinkathon movement promotes awareness about breast cancerwhich has a high incidence rate amongst Indians. It is the second most common form of cancer with the number of new cases being reported rising yearly.
A majority of the new cases are caught in advanced stages, thereby increasing the mortality rates. Most of these cases are reported fromurban India with the metros of Bangalore, Chennai, Delhi, Mumbai and Kolkata figuring prominently. Breast cancer in these areas is three times more than in rural India.
Apart from genetic causes, women with higher educational qualifications and an adaptation of the westernized lifestyle are more at risk of contracting breast cancer. A point to be noted is that breast cancer when detected in the early stages, is one of the most curable forms of cancer. Self-examination, clinical examinations and mammographic tests are the basic steps involved.
The Times of India presents Pinkathon in association with Times Foundation
To register SMS TOIBFW PINK YOUR NAME to 58888
Date of Marathon: 7th April 2013
Venue: Sree Kanteerava Stadium
Time: 6.30 am Free:
First 500 registrations before 29th March
Registrations close on 31st March 2013
My comments as follows:
I sincerely wish it create the awareness in the most genuine way. Most of the time, these runs create only momentary awareness and all forget the danger that is slowly affecting most of the women. Awareness on Breast Cancer should be taken to all level through continuous Corporate and Social participation. Regular presentation to schools and colleges to make young girls and working women understand how to do a self examination and how to monitor if there is any signs of it. They should be also encouraged to pass on this knowledge to their family and friends. Let no life be lost due to Breast Cancer
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